Rittal issues a free manual with a list of all products it supplies. It’s important for this book to stay on the clients’ desks. How do we draw their attention?
We developed the activation: ‘Time to get fit’. The idea: the book is so complete and therefore so heavy that you need to be really fit to be able to lift it. Based around this theme we created various means that lead to a promotion website, where the book can be ordered. All people who order it enter a sweepstake where they can win a sports watch.