Problem definition

How to ensure that Jean Paul Gaultier’s new brand concept and the vision for the future are communicated in an impactful manner?

Solution

JIn collaboration with ICI Paris XL, Jean Paul Gaultier Fragrances opened up a Pop Up Store in Kalverstraat, Amsterdam. The media, vloggers and key accounts were invited to join the opening event. After this event, the pop-up store was open for 2 weeks, with a variety of activities for consumers and training sessions for perfume store sales staff.

Result

A lot of coverage through vloggers and the media with a high PR value
The shoppers got to experience the Jean Paul Gaultier brand in the pop-up store.

Jean Paul Guiltier Pop-up store opening
Jean Paul Guiltier Pop-up store dj
Jean Paul Guiltier Pop-up store champagne
Jean Paul Guiltier Pop-up store VR
Jean Paul Guiltier Pop-up store fotobooth
Jean Paul Guiltier Pop-up store VR bril
Jean Paul Guiltier Pop-up store tatoeëren
Jean Paul Guiltier Pop-up store tattoo
Jean Paul Guiltier Pop-up store illustraties
Jean Paul Guiltier Pop-up store illustrator