Emax Emax Nederland markets medicinal products for cats and dogs under the brand names No Worm and Tick Off, among others. To encourage consumers to choose Emax products, cash back promotions are used on a regular basis. How can these be performed as efficiently as possible?
Hokra developed a cash back system in which real-time insight and management for results were pivotal. In addition, there was a link to the email system in which participation in the cash back as directly related to an information campaign plus instruction and know-how videos. The result: happy consumers who get their money back within days with Emax getting more insight into buying behaviour.