Dyson wanted to promote the cordless Dyson V10 vacuum cleaner in the Benelux. It was Hokras task to achieve this with an original idea


To promote the Dyson V10, Dyson has been drawn by a glass unit through 8 cities in Belgium and the Netherlands. Consumers could participate in a challenge. They had to clean the unit with the V10 and made a chance to spend € 500 in the Dyson webshop. The challenge was filmed and placed directly on Facebook. In addition to the challenge, demos were given. Hokra devised the concept of the glass unit and ensured complete implementation.

Here is an example of a challenge in The Hague:

dyson V10