Create awareness around Sportlife with an appealing activation campaign that ties in with the new theme ‘Take your Sportlife with you’.


This led to the win action ‘Take your Sportlife with you’ and win one of the 1000 prizes. You can see if you have a prize by checking the barcode of your Sportlife online. You can win great prizes such as a Playstation 4, JBL headphones, an indoor skydive session and much more!

Hokra created the concept, design, technical realisation of the website, purchase gifts, action handling, customer service and shipping prizes. This action is further supported via TV, online video, social media, on the shop floor and via e-commerce.


The action has just started and has a high response rate.

Sportlife merkactivatie

Would you like to know more?

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t. 0183 – 58 74 00