Christmas and the end of year moment, it is a great time to thank your customers and employees with an original gift for their involvement. And such a well-chosen gift is always appreciated, as we know from research and experience. That is why this moment is an effective communication moment.
That is why when we think of Christmas and end-of-year gifts, we start with the question: what do you want to tell your audience? This often yields surprisingly beautiful insights to come up with the ultimate gift.